IN THE PRESS
Prepper Web site that sells prepacked bug-out bags
The next big development in prepping will be the arrival of entrepreneurial capitalists, and this made me think of Fabian Illanes and Roman Zrazhevskiy, two men in their 20s I met at the show-and-tell. Former classmates at George H. Hewlett High School on Long Island, Mr. Illanes and Mr. Zrazhevskiy have been prepping since their teens and recently created Readytogosurvival.com, a Prepper Web site that sells prepacked bug-out bags with paramilitary names like the Tactical Traveler ($439.99) and the Covert Defender ($629.99)
It’s better to have it and not need it than need it and not have it
And people are listening. In the past week, preppers-turned-entrepreneurs Fabian Illanes and Roman Zrazhevskiy say they have seen sales of gas masks and their harrowing-sounding NBC (Nuclear Biological Chemical) survival systems skyrocket. “Tripled is probably an understatement,” Illanes says. Their company, Ready to Go Survival, sells prepacked survival, or “bug out,” bags and kits. As fears of Ebola grow, they’ve been filling $1,000 orders of gas masks for whole families. Illanes, who recently moved to Texas from New York, says he imagines a time when Manhattan might shut down all access into and out of the city. “If I’m in a car with my family and each of us has gloves, masks, and bodysuits, and there’s a regular family in a car next to us—who do you think the people controlling borders are going to feel more comfortable letting through?” he asks. In response to the calls they’ve been receiving, they’re putting together a “pandemic kit” that will provide quick full-body protection and will go on sale late next week.“It’s better to have it and not need it than need it and not have it,” Zrazhevskiy asserts.
The goal is to have it in every home
Fabian Illanes, and his high school camping buddy, Roman Zrazhevskiy, founded ReadyToGoSurvival.com. They’ve sold a thousand of their survival kit’s which include first aid supplies, ready to eat meals, and clean water. Their goal, they say, is to have one in every home.
Ready To Go Survival’s products were featured on the highly acclaimed HBO show, High Maintenance. The Episode is centered around Andrew and Lucy, a well-to-do couple living in New York City that embraces survivalist ideology to overcome their existential fears. To watch, you need a standard HBO subscription or HBO GO.
Prepping is not about hoarding a bunch of canned food
For prepper Roman Zrazhevskiy, motivation for self-reliance starts with realizing the government system is not too big to fail, and people must be their own first responders in the event that it does.
Zrazhevskiy and his former Long Island classmate, Fabian Illness, founded Ready to Go Survival – a website selling comprehensive, ready-to-use emergency survival systems. The two men, both in their 20s, test all their products in close consultation with EMTs, law enforcement officers and other preparedness experts. Their survival systems include gas masks, emergency radios, and cell phone chargers. Prepping is not about surviving a zombie apocalypse, Zrazhevskiy said, nor is it merely concerned with stockpiling to survive a one-time disaster: “Prepping is not about hoarding a bunch of canned food… it’s a lifestyle of self-sustaining”.
Practical, comprehensive, functional, ready to use emergency survival systems
There are also retail outlets such as Ready To Go Survival, which offers “practical, comprehensive, fully
functional and ready to use emergency survival systems.” Roman Zrazhevskiy, who runs Ready To Go Survival, concedes the Ebola threat pales in comparison to the number of people who die from influenza ever year.
Maintaining health in the state of emergency
“Many elderly people who prepare for emergencies have a lot of equipment they would need to take with them to maintain health,” said Roman Zrazhevskiy, founder and chief executive officer of Ready To Go Survival.
“Carrying this equipment to a safe location is one of the biggest reasons this segment prefers to hunker down instead of evacuate,” Zrazhevskiy said.
A bug out bag
Widespread natural disasters almost always cause supply chain interruptions,” Roman Zrazhevskiy, founder and CEO of Ready To Go Survival, tells Romper in an email interview. “Basic necessities such as food and water either become largely unavailable, or very expensive considering the spike in demand.
Most of all, Zrazhevskiy says, people should be prepared to evacuate at a moment’s notice, preparing what he calls “a bug out bag,” or a long-term survival kit with the sole purpose of getting you out of danger as quickly and safely as possible.
For a major [natural disaster], you should have 14 days worth of provisions on hand for each person in your group. That means 2000 calories and one gallon of water per person, per day,” Zrazhevskiy says. It’s important to also have on hand a minimum 3-day supply of food and water for each of your pets. According to the Centers for Disease Control and Prevention (CDC), each cat or dog will generally need one gallon of water per three days.
If you live near a coastal area that’s prone to flooding during hurricanes, get a raft and make sure it’s inflated before the storm hits,” Zrazhevskiy says. “Water rescues are a major reason first responder resources were strained after Hurricane Harvey. If you have a raft, you can wait for the storm to end, save yourself, and then move on to help your neighbors.“
I predict a large influx of recovery professionals coming in
When the fourth-largest city in the country needs to be rebuilt, contractors and subcontractors make a killing,” noted Roman Zrazhevskiy, founder and CEO of Central Texas-based Ready To Go Survival, a retail brand
specializing in personalized emergency preparedness. “There aren‘t enough local businesses to take on all the projects so I predict a large influx of recovery professionals coming in from all over the country to assist.
Retail chains like Home Depot (NYSE:HD), Lowe’s (NYSE:LOW) and others that specialize in hardware and DIY will certainly see a sales spike.” On the negative side, Zrazhevskiy said, “Harvey and Irma will certainly put many small to medium-sized insurance companies out of business as was witnessed in 1992 after Hurricane Andrew.“
Relocate your most valuable assets to a safe place or higher ground
Insurance will help with physical assets, but lost information can destroy years of hard work, agrees Roman Zrazhevskiy, founder and CEO of Ready To Go Survival, a retail brand specializing in personalized emergency preparedness. “If you have sufficient notice and conditions are safe, relocate your most valuable assets to a safe place or higher ground. Renting a truck and a warehouse at a safe location could minimize potential downtime.” “Notify your insurance provider at the first sign of damage,” advises Zrazhevskiy. “Waiting until later puts you at risk of being at the end of the line for a payout”.